Consumers are expecting improved quality and choice on each of these platforms. They want to be able to sit at home and enjoy the latest programs on the TV, but they equally want to connect to the Internet via their laptop, on the move and catch up with the latest action from a sporting event, or spend their lunch-break watching a drama, for example.
Until relatively recently the third screen mobile, was a less attractive alternative for consumers. The technology has existed to deliver good quality mobile TV for some time, but the handsets have only recently become powerful and reliable enough to turn those feeds into a quality, enjoyable, mobile TV experience. The recent advances in handset technology with the iPhone and other smartphone devices, as well as tablet devices such as the iPad is revolutionizing the mobile TV experience and consequently driving consumer demand for more and more compelling content delivered to the mobile environment.
Indeed, over the past year, SatStream has very much witnessed a rise in the demand for three-screen delivery, and we have had numerous requests to encode feeds ready for delivery to the Internet, mobile devices, and even connected devices. We have always remained technology, format, and platform agnostic, meaning we can provide signal acquisition and transcode into any format, such as Flash, Windows Media, Silverlight, Real, and QuickTime, and have those feeds compatible with any delivery platform.
Another trend we have witnessed this year is the way in which niche broadcasters are coming on board with Internet TV and the benefits it offers for reaching a wider audience. Using our latest product, ChannelStream, we have been streaming a number of live channels and have found that this kind of service is especially poignant for region or culture-specific channels targeting expatriates residing across the World.