Im proud to say that we received numerous awards recognizing our success, including Fastest Growing Technology Company in North America of the Deloitte 2010 Technology Fast 500, and as Euroconsults Broadband Satellite Operator of the Year. In addition, our Indian subsidiary, Hughes Communications India Ltd. (HCIL), was recognized as the Best VSAT Operator in India at the Telecom Operator Awards.
A landmark event for Hughes this year was the award of $58.7 million as the only national provider of high-speed satellite Internet service under The American Recovery and Reinvestment Act of 2009. Administered by the U.S. Department of Agricultures Rural Utilities Service (RUS), this award is an important part of the governments investment in broadband projects to bring jobs and economic opportunity to communities nationwide.
Were very excited that RUS recognizes the essential role that satellite plays in helping bridge the digital divide in the U.S., and has selected Hughes as a prime mover to make our high-speed Internet access available to the millions of unserved consumers and small businesses across the country. Funds from the award are being used in our Broadband NOW (No One Waits) program to expand HughesNet service in communities across the U.S., which will bring all the benefits of broadband to an estimated 106,000 qualified new subscribers.
Our enterprise business growth rebounded this year, domestically and internationally, with substantial new orders from major enterprises and government agencies. As a result, our non-consumer backlog crossed $1 billion for an all-time high. Today, Hughes is one of the worlds premier managed service providers, with more than 300,000 enterprise and government sites under contract and employing a range of technologies, including satellite, DSL, fiber, and wireless. For example, we signed a contract valued at $60 million with one of the top drugstore chains in the U.S. for a high-availability managed broadband network to deliver advanced applications to more than 4,700 retail locations.
We also signed multi-site, managed services contracts with a leading broadline retailer, a major fashion apparel and home furnishing retailer, and a number of state governments. These contracts represent the growing community of large enterprises and government agencies that rely on Hughes to manage complex networks, ensuring reliable and secure connectivity, and peak performance of critical applications.
Our branch server-based managed services not only supply enterprise-wide network management, but also include value-added services such as optimizing web access, accelerating protocols and applications, and overlaying a blanket of security to ensure network safety at all locations.
Internationally, our subsidiaries continue to grow at a healthy rate, driven by enterprise demand for high quality, turnkey managed services. The fastest growing is Hughes Brazil, which is well-positioned to take advantage of expanding enterprise and government projects as that economy flourishes. For example, a major reseller agreement was signed with Primenet valued at over $13 million over 60 months which calls for them to sign up a minimum of 1,000 sites by the end of the first quarter of 2011. In addition, Vivo, one of Brazils largest cellular operators, signed a $7 million contract extension for satellite backhaul connectivity to its cell sites provided by Hughes through its nationwide service.
Meanwhile, our European subsidiary announced the sale of a sixth HX broadband satellite hub and an additional 2,000 HX broadband terminals to Bentley Walker, a leading international satellite Internet services provider which is expanding its service footprint and solutions to military personnel in Afghanistan and Iraq.
Hughes continues its commitment to help governments bridge the digital divide, bringing broadband to unserved communities around the world. In China, to meet the growing demand in the worlds largest telecom market, we formed HughesNet China Co. Ltd., a joint venture of Hughes and China UnifiedNet. HughesNet China and its licensed partner, Beijing UnifiedNet (together known as Hughes China) will offer a wide range of managed broadband network services to leading telecom carriers and enterprises, and will support the governments initiatives in expanding rural development through access to education and emergency communications across China.
In Europe, Hughes expanded a multi-year, strategic partnership with Avanti Communications Group plc to supply advanced Ka-band networking infrastructure for its HYLAS 2 satellite, building on last years deal for HYLAS 1.This important win raises total orders to $42 million for Hughes to supply 56 HN System gateways for both satellites and an initial 50,000 terminals to bring affordable, high-speed communications to consumers and businesses starting in early 2011. Both deals include acquisition of satellite capacity by Hughes to deliver Ka-band broadband services across Europe, the Middle East, and Africa to its growing base of small business and enterprise customers.
This year we also announced the formation of Hughes Network Systems Australia Pty. Ltd. (known as Hughes Australia) to serve this strategic and rapidly growing market. Australias NBN (National Broadband Network) is another example of a governmentsubsidized initiative to bring affordable broadband Internet access to all its population, exploiting the power and continent-wide reach of Ka-band satellite technology and services.
An emerging global opportunity is broadband on planes, boats and trains. In the U.S., Southwest Airlines began offering broadband Internet access to passengers using their Wi-Fi-enabled PDAs and laptops using an onboard system supplied by Row 44 and powered by a Hughes HX satellite communications platform and nationwide service. For defense and emergency response applications, Hughes developed a groundbreaking airborne video solution this year in conjunction with several partners which was demonstrated to a key government agency, confirming full D-1 video resolution at air-to-ground user data rates of over 2 Mbps. And fleets of numerous maritime customers were outfitted with Hughes broadbandonthego satellite technology, including several providing services in support of the massive oil spill clean-up in the Gulf of Mexico.
We can conclude that 2010 was a very good year for Hughes and for the satellite industry, and all signals point to a promising future. Demand for broadband continues at healthy double-digit growth rates globally in developed and developing countries alike, with many governments now actively subsidizing satellite technology to reach consumers and small businesses in so-called unserved and underserved areas. The resurgence of the enterprise market is evidence that an economic recovery has begun and hopefully will gain momentum next year and beyond.
In the past three years, a dedicated team established as the Hughes Defense and Intelligence Systems Division (DISD) has made significant strides applying the companys highly successful commercial satellite networking technology for military and government customers. Several groundbreaking solutions were demonstrated during 2010, evidencing Hughes commitment to research and development, with the goal of delivering advanced communications systems that meet the militarys needs today and the innovations for the military of tomorrow.
Hughes takes great pride in providing solutions to support the men and women serving in the U.S. and Coalition forces, and that directly address the 2010 Quadrennial Defense Review (QDR) recommendations, namely the capabilities, flexibility and robustness of U.S. forces across the board will be improved by fielding more and better enabling systems, including intelligence surveillance and reconnaissance, electronic attack capabilities, communications networks and more resilient base infrastructure, and enhanced cyber defenses. Highlighted below are our most notable achievements during the past year.
Early in the year, Hughes participated in the Coalition Warrior Interoperability Demonstration (CWID), directed by the Joint Chiefs of Staff, to test homeland defense applications of its award-winning Ka-band SPACEWAY® 3 satellite, the worlds first commercial satellite system with on-board packet switching/routing, and ten times the capacity of conventional, Ku-band bent-pipe satellites.
According to the CWID Final Report issued in February, SPACEWAY 3 successfully demonstrated high-definition video teleconferencing between the U.S. Northern Command (USNORTHCOM), the Naval Surface Warfare Center, Dahlgren Division (NSWCDD), and the Space and Naval Warfare Systems Center, San Diego (SSC Pacific). The report noted that the SPACEWAY 3 system established a highly reliable broadband satellite link that maintained 100 percent connectivity, as well as maximized bandwidth for internet, data, VoIP, videoconferencing, and IP-based applications.
Its better than anything Ive ever seen, noted a warfighter from the CWID Final Report. If you need a semi-portable satellite communications system, this will work as described.
This summer, Hughes DISD demonstrated its Advanced Airborne Video Solution to a U.S. Government agency with extremely positive results. High quality, D-1 video resolutions were consistently delivered using a fully configured Albatross aircraft at air-to-ground user data rates of over 2 Mbps, which is significantly greater than other offerings on the market today.
As situational awareness becomes ever more essential to achieve mission success, the Company considers it a requirement to develop solutions that are leading-edge and cost-effective, with minimal set-up times. The Advanced Airborne Video Solution confirms these principles and is based on a commercial-off-the-shelf (COTS) platform that delivers unmatched performance while operating at affordable broadband satellite data rates.
This autumn, Hughes DISD developed a prototype system to operate at Ku-band on small antennas that are less than 9-inches in diameter. With many U.S. and Coalition troops in mountainous or urban conflict zones, SATCOM-on-the-move (SOTM) is the only reliable and effective solution to maintain net-centric communications. Solutions with radically smaller antennas translate into greater mobility and limited detection by enemy forces.
Rugged and highly portable SOTM terminals are also vital to maintaining communications with the Global Information Grid (GIG), especially in challenging environments. Hughes DISD expanded collaborative efforts to offer its commercially successful HX broadband satellite technology for integration into a variety of lightweight, easily portable SOTM terminals, optimized for Wideband Global SATCOM (WGS) use by the U.S. Department of Defense and Coalition forces. Our HX technology brings numerous benefits, including being fully compliant with Federal Information Processing Standards (FIPS) 140-2 cryptographic security, as well as with the DVB-S2 standard (Digital Video Broadcasting Second Generation receiving capability and Time Division Multiple Access (TDMA) return channels). The Company looks forward to continuing to work with all of the partners to deliver the best possible solutions for military and government users.
Hughes also introduced its HX Expert Network Management System (ExpertNMS). ExpertNMS provides superior usability, featuring an intuitive and interactive interface, and advanced diagnostics monitoring to optimize network performance. ExpertNMS has been trialed by a number of U.S. and Coalition military organizations and received very positive feedback.
As 2011 quickly approaches, Hughes DISD is looking to expand its offerings in airborne Intelligence, Surveillance and Reconnaissance (ISR) applications and continues to grow its classified business. Work continues in developing enhanced mobility systems with ever more compact footprints and improved cost-effectiveness. Hughes is also successfully growing its business globally, including international defense markets.