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September 2008 Edition
European Market
 
UPLINK
UPLINK — SatView: Europe,
udcast The European satellite communications market is most certainly alive and well... The research analysis firm, Futron, finds a 77 billion euros market worldwide, with satellite services generating some 38 billion euros of this global revenue. Europe is a dominant force in the satcom marketplace‚ and as Futron estimates, the European space industry can claim approximately 40 percent of the world market in the trinity of satellite environs: manufacture, launch, and operation. In addition, just in case you were unaware, three of the five largest satellite system operators in the world are European based.
INSIGHTS
INSIGHT: The European Union + MSS,
European satellite services without the need for numerous approvals — that’s the aim of the European Union (EU) and their latest decision to provide satellite operators with a single authorization to offer their technologies to customers. The Executive Commission of the EU believes creating a single permission process will create services that can extend to the most remote areas, as well as assist in ensuring the viability of such services, which would include high-speed data and mobile TV throughout Europe.
INSIGHT — Europe's Bullish Satellite Market, by Chris Forrester
eutelsat_eurobird by Chris Forrester
The U.S. market demand for satellite capacity might be growing modestly. The Asia-Pacific region, with China and India experiencing progress, might also be seeing some cause for DTH optimism. But it is Europe that is the world’s powerhouse for satellite growth and optimism.
INSIGHT - Near Earth LLC: Merger Magic + More...,
by Hoyt Davidson
Back on February 19, 2007, the Boards of XM Radio and Sirius Satellite Radio approved a plan of merger and began what would become a long, combative and historic regulatory drama. On March 29, 2007, they submitted an application with the FCC to combine their spectrum into a new merged entity. On June 8, 2007 (the FCC’s Day 0), the pleading cycle was officially established. On Friday, July 25, 2008 (FCC Day 412), the approval was finally granted.
INSIGHT - A Look @ Zee TV,
zee earth station by Michael Fleck
Today, Zee Entertainment Enterprises is a multi-faceted media company with DTH and Broadcasting operations that encompass the world. Zee reaches an estimated 200 million viewers in more than 120 countries. From its origins in 1992 as Zee TV broadcasting based in Singapore, Zee is now at the forefront of broadcast satellite applications in South Asia.
INSIGHT - NSR — Avoiding A Repeat Of History,
by Patrick French
NSR remains positive that the European two-way satellite broadband players are on the right track, even if the main players might be taking somewhat different approaches. There is more than one road that leads to Rome, after all.
NSR-European-Single-Site-Sat-Revs
INSIGHT: The Sky's The Limit... For SkyTerra + MSV,
MSV's nexgen satellite 1 The satellite industry might soon be approaching a new era — one in which satellite and cellular networks are combined and consumers are able to use both networks on handsets similar in size to what is currently on the market.
INSIGHT: Europeans, Satellites + The Digital Divide, by Louis Zacharilla
by Louis Zacharilla
In mid-August an event took place in steamy Taiwan which may be a precursor for things to come in the world of broadband in Europe. During that week, the nation’s newly-elected president, Ma Ying-Jeou gathered experts on broadband from around the world. However, he did not bring them to Taipei, the typical site for these types of events. Rather, the event was held in Taoyuan County. This atypical location was not so unusual to those involved with broadband policy, issues of community access to broadband and the emergence of what the New York think tank Intelligent Community Forum refers to as, “the Broadband Economy.”
EVENT PROFILES
EVENT PROFILE: The Quest For Content — IBC 2008,
IBC Logo Businesses and individuals attending IBC continue to grow each year in number. This is amazing, given the ever increasing cost for such attendance. Proof that something worthwhile is always worth the expense. This year, IBC will be “open for business” beginning at 12:00 noon on Friday, September 12th.
EVENT PROFILE: SATCON Satisfies...,
SATCON-banner SATCON is part of the trilogy of events that now comprise Content & Communications World, the others being HD World Conference & Exposition and the IPMedia Expo. The entire component brings attendees coverage of content creation, management, post-production, delivery, infrastructure, and a wide range of communications solutions, from satellite to fiber to hybrid networks, IP, mobile communications and more.
CASE STUDIES
CASE STUDY: GPS Signal Re-Radiating In Tunnel Networks,
gps_tunnel_diagram This PPM Ltd. case study describes the application of RF over fiber technology to overcome problems of transporting GPS, Galileo and Glonass signals through tunnel networks.
CASE STUDY - The COTS Benefit — Intorel’s Visionic,
Intorel-photo-4 INTOREL has integrated many M&C systems for SES-ASTRA, one of the world’s largest satellite groups. As the SES’s network of satellites grows, INTOREL provides the monitoring and control systems for their installations that are used for transmitting large amounts of data or multimedia from point-to-point or among multiple sites.
CASE STUDY - NOC Solutions,
/NOC-Figure-1 by Christophe Kolbe
Many of today’s satellite Network Operations Centers (NOC) are assembled from a variety of systems and products designed to simplify day-to-day communications management and transponder planning operations.
EXECUTIVE SPOTLIGHTS
EXECUTIVE SPOTLIGHT: John L. Pittas, Fujitsu Computer Porducts of America,
John Pittas Fujitsu photo John Pittas provides guidance for Fujitsu’s MPEG-4 AVC codec products to FCPA’s New Products Group. Codecs are critical to the success of broadcasting and to any company’s bottom line, which is why John’s strategic technology and business development planning for TV broadcast products being brought to Fujitsu’s Strategic Planning Office stream is so important. He joined FCPA in 2006 and has been instrumental in introducing the company’s MPEG-4 AVC HD Codecs into the U.S. broadcast market. He possesses more than 30 years of experience in film and video production, video circuit and system design, and broadcast product and engineering management.
EXECUTIVE SPOTLIGHT ON... Chris Burdick, Vice President of Product Management - iDirect
exec chris burdick/Burdick-+-iDirect-logo Satellite broadcasting continues to gain momentum, especially with Digital Video Broadcasting – Satellite – Second Generation technologies, otherwise known as DVB-S2.
EXECUTIVE SPOTLIGHT: Simon Thrush, Senior Vice President, Arqiva,
Simon Thrush Arquiva photo With the increasing demand for High Definition (HD) programming, more and more service providers and broadcasters are stepping up their infrastructure in order to provide the coveted services. Arqiva is one such company. SatMagazine talked with Arqiva Satellite Media Solutions Senior Vice President Simon Thrush to discuss recent developments on the HD front.
EXECUTIVE SPOTLIGHT: David Harrower, Regional Vice President, iDirect,
David Harrower iDirect photo With this issue’s theme revolving around the European market segment, speaking with subject matter experts seemed a most logical route for imparting information to our readers. One such subject matter expert who deals with the European Maritime world is David Harrower of iDirect—we managed to ask him a few questions regarding this growing environment.

FEATURES
FEATURE: What's So Great About The FSS Business Model?, by Bruce Elbert
by Bruce Elbert
The FSS business model is predicated on a satellite operator who makes a “sunk” investment in rather expensive space hardware that can perform its service for a specified (but limited) period of time. In the abstract, the spacecraft could perform any function as long as the operator receives revenues that effectively liquidate this investment over the lifetime. The FSS model depends on revenue from selling satellite capacity in the form of transponder bandwidth and power to a market composed of commercial and government users.
FEATURE: Convergence—Today's Reality, by Mor Allon
by Mor Allon
Convergence is no longer a trend, but a reality. This convergence of the computing, telecommunications, and audiovisual industries has, simultaneously, impacted on both the demand side and the supply-side development of the satellite communications industry. Service providers, equipment vendors and end-users are directly affected by the changes in network topology, product development and company business strategy. The consequences of these changes have been so profound that I doubt they were anticipated when “convergence” was first conceived.
SATELLITE HISTORY - Episode 5 — Syncom 1 to 3,
Syncom-satellite by Donald Martin, Paul Anderson and Lucy Bartamian
In the early 1960s, both medium and synchronous altitude communication satellites were of interest to planners. NASA conducted experiments at both altitudes using the Relay and Syncom satellites.
FEATURE: Success For Satellite Radio In Europe, by David Krueger
SDARS illustration by David Krueger
Considering the successful development and increasing maturity of Sirius Satellite Radio and XM Satellite Radio in the U.S., the timing could not be better than right now to introduce satellite radio to Europe. The two companies (now a single entity, thanks to their recent merger) reported a combined USD 2.4B in revenue last year and have, between them, generated a total of nearly USD 6B since services started six years ago.