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Are linear channels giving way to online, on demand content? Has the commoditisation of broadcast technology liberated a new generation of creative talent, or caused broadcasters headaches in standards, quality control and rights management? How can national cultural archives be conserved and made widely available? With the transition to HD only just under way, how can we consider new display standards like stereoscopic 3D?

These are but a few of some of the challenges facing broadcasters around the world. And not just broadcasters: telcos are becoming content aggregators; advertising is rolling into broadcasting through digital signage; and concerts and events are touring with complex video systems.

To find your way through the plethora of opportunities open to you, more than the opportunity to see the latest technology is required. You need a forum to meet with your peers, to discuss and debate issues, and to share experiences. There has to be relevance for chief executives as well as for creative artists and senior engineers — after all, these professionals will all be involved in the decision making process to ensure company viability and success in the world of new media.

IBC provides that forum. IBC offers four events in one: an exhibition, special attractions and sessions, the world’s most prestigious conference, and unrivalled networking opportunities.


Showing Off
The exhibition is comprehensive, presenting virtually all of the world’s manufacturers in a logical show layout on a single site. The layout of the halls groups products together — this means you can investigate a particular topic quickly and conveniently as you compare and contrast offerings from the competing vendors.

Visitors to the exhibition — for which registration is free — gain more than a show floor passes. To help visitors maneuver their way through the latest technology presentations, there are special display areas. For example, one was launched in 2009, the Production Village, which brings together a camera comparison area, free seminars on practical issues, and is also the base for IBC TV News, which broadcasts live on the web as well as creating a daily, morning show.

In the Connected World, the exhibits focus on additional platforms such as IPTV and mobile television, as well as digital signage and other out-of-home media. As home networking for content and data moves from concept to reality, so IBC is creating two specialist displays — a connected home and a content hub to showcase such capabilities. Connected World, too, has its own free seminars on business and related topics. Other free events range from special conference sessions to screenings on the IBC Big Screen. Additionally, the ever-popular movie nights are also likely to include showcases on hot topics and award winners.

The IBC conference links three strands: Creative innovation, the business of broadcasting, and advances in technology. These are offered through the six days of IBC and allow colleagues to approach the key issues and to share their knowledge with peers, all the while developing a strong sense of direction for the future. Two elements set IBC apart from other conferences: The presence of proven thought leaders from around the world to drive the debate forward, and the superb production standards. Delegates do not just talk about the latest advances — they experience them.

IBC also places great emphasis on the social side — cafes and restaurants abound, and The Beach is a major social hub where colleagues and even competitors can share knowledge and improve understandings. Movie screenings, the awards ceremony, and other events ensure numerous opportunities for networking — and, of course, Amsterdam is a city famous for its dining and nightlife.

We all agree these are challenging times — the one weapon we must carry is knowledge. IBC runs from September 9th through 14th in Amsterdam and registration is already underway at www.ibc.org... don’t miss out on your opportunity to ensure your success.